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Why Global Commercial Marketing Teams Often Underperform: Breaking Down the Importance of Brand Diplomacy

Why Global Commercial Marketing Teams Often Underperform: Breaking Down the Importance of Brand Diplomacy

by Rubin Spann | Jul 10, 2018 | Blog, Global Marketing Squared, Rubin Spann

Brand Diplomacy—sounds elegant, doesn’t it? But the truth is, there’s nothing ‘fancy’ about strategic management and flawless execution. There’s nothing flashy about hours of intense – nose to the proverbial grindstone – planning. True, it may not be the...

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