by Rubin Spann | Oct 4, 2018 | Blog, Global Marketing Squared, Marketing, Rubin Spann
When it comes to creating a cohesive marketing and sales structure, companies often forget the importance of aligning their marketing and sales teams. In the context of most companies, marketing teams generate leads, and the sales teams pursue those leads to turn them...
by Rubin Spann | Aug 28, 2018 | Blog, Marketing, Rubin Spann
The first 90 days post-launch of a medical device product or service are the most critical to the long-term success of the product. During this period, the product or service is now in use and customer-facing, the sales force is actively selling the product, and the...
by Rubin Spann | Jul 10, 2018 | Blog, Global Marketing Squared, Rubin Spann
Brand Diplomacy—sounds elegant, doesn’t it? But the truth is, there’s nothing ‘fancy’ about strategic management and flawless execution. There’s nothing flashy about hours of intense – nose to the proverbial grindstone – planning. True, it may not be the...
