by Rubin Spann | Jun 30, 2022 | Blog, Global Marketing Squared
The Global Digitization of Healthcare: #DigitalHealthTransformation Digital health is an extremely broad term that even industry experts often disagree on. The U.S. Food and Drug Administration (FDA) defines digital health as a broad scope of digital...
by Rubin Spann | Apr 2, 2019 | Marketing
We have all had a similar situation as marketing leaders. We are in front of the executive management team in late September of the year presenting a turn-around plan explaining how we will meet our year-end revenue and margin targets when you are currently below...
by Rubin Spann | Jan 16, 2019 | Marketing
A common problem faced by today’s marketers is struggling to bridge the gap between their sales force and potential customers. Without high-quality, engaging content, a salesperson’s efforts could go entirely unnoticed, thus decreasing the visibility of the content...
by Rubin Spann | Dec 27, 2018 | Marketing
More recently, video content has surged in customer popularity. It’s a medium that requires substantial planning, resources, and internal time in order to yield desired results. As a result, healthcare marketing teams may be hesitant to incorporate the use of video in...
by Rubin Spann | Oct 4, 2018 | Blog, Global Marketing Squared, Marketing, Rubin Spann
When it comes to creating a cohesive marketing and sales structure, companies often forget the importance of aligning their marketing and sales teams. In the context of most companies, marketing teams generate leads, and the sales teams pursue those leads to turn them...
