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Digital Health Trends for 2022 & Beyond

Digital Health Trends for 2022 & Beyond

by Rubin Spann | Jun 30, 2022 | Blog, Global Marketing Squared

The Global Digitization of Healthcare: #DigitalHealthTransformation     Digital health is an extremely broad term that even industry experts often disagree on. The U.S. Food and Drug Administration (FDA) defines digital health as a broad scope of digital...
Need Additional Revenue to Meet Your Year-End Sales Target? A Life-Cycle-Management Review May Help

Need Additional Revenue to Meet Your Year-End Sales Target? A Life-Cycle-Management Review May Help

by Rubin Spann | Apr 2, 2019 | Marketing

We have all had a similar situation as marketing leaders. We are in front of the executive management team in late September of the year presenting a turn-around plan explaining how we will meet our year-end revenue and margin targets when you are currently below...
Your Sales Force Needs Help – Quality Content Is The Solution

Your Sales Force Needs Help – Quality Content Is The Solution

by Rubin Spann | Jan 16, 2019 | Marketing

A common problem faced by today’s marketers is struggling to bridge the gap between their sales force and potential customers. Without high-quality, engaging content, a salesperson’s efforts could go entirely unnoticed, thus decreasing the visibility of the content...
Incorporating Video Content in Your Marketing Strategy

Incorporating Video Content in Your Marketing Strategy

by Rubin Spann | Dec 27, 2018 | Marketing

More recently, video content has surged in customer popularity. It’s a medium that requires substantial planning, resources, and internal time in order to yield desired results. As a result, healthcare marketing teams may be hesitant to incorporate the use of video in...
Ways to Align Your Marketing and Sales Teams

Ways to Align Your Marketing and Sales Teams

by Rubin Spann | Oct 4, 2018 | Blog, Global Marketing Squared, Marketing, Rubin Spann

When it comes to creating a cohesive marketing and sales structure, companies often forget the importance of aligning their marketing and sales teams. In the context of most companies, marketing teams generate leads, and the sales teams pursue those leads to turn them...
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Recent Posts

  • Digital Health Trends for 2022 & Beyond
  • Need Additional Revenue to Meet Your Year-End Sales Target? A Life-Cycle-Management Review May Help
  • Your Sales Force Needs Help – Quality Content Is The Solution
  • Incorporating Video Content in Your Marketing Strategy
  • Ways to Align Your Marketing and Sales Teams

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