Blog for Global Marketing Squared

Incorporating Video Content in Your Marketing Strategy

Incorporating Video Content in Your Marketing Strategy

More recently, video content has surged in customer popularity. It’s a medium that requires substantial planning, resources, and internal time in order to yield desired results. As a result, healthcare marketing teams may be hesitant to incorporate the use of video in...

Accelerating Revenue During a Global Launch

Accelerating Revenue During a Global Launch

In general, global product launches are sub-optimal. Revenue is often left on the table by not launching in all markets. The truth is, there’s a lot of project management and planning involved in a successful global marketing launch, and you have to remember that a...

Welcome!

Welcome!

Welcome to Rubin Spann's blog for Global Marketing Squared. Visit the blog for more information and come back often for the latest updates on Global Marketing Squared!