by Rubin Spann | Jun 30, 2022 | Blog, Global Marketing Squared
The Global Digitization of Healthcare: #DigitalHealthTransformation Digital health is an extremely broad term that even industry experts often disagree on. The U.S. Food and Drug Administration (FDA) defines digital health as a broad scope of digital...
by Rubin Spann | Dec 27, 2018 | Marketing
More recently, video content has surged in customer popularity. It’s a medium that requires substantial planning, resources, and internal time in order to yield desired results. As a result, healthcare marketing teams may be hesitant to incorporate the use of video in...
by Rubin Spann | Aug 28, 2018 | Blog, Marketing, Rubin Spann
The first 90 days post-launch of a medical device product or service are the most critical to the long-term success of the product. During this period, the product or service is now in use and customer-facing, the sales force is actively selling the product, and the...
by Rubin Spann | Jul 10, 2018 | Blog, Global Marketing Squared, Rubin Spann
Brand Diplomacy—sounds elegant, doesn’t it? But the truth is, there’s nothing ‘fancy’ about strategic management and flawless execution. There’s nothing flashy about hours of intense – nose to the proverbial grindstone – planning. True, it may not be the...
