Blog for Global Marketing Squared
Digital Health Trends for 2022 & Beyond
The Global Digitization of Healthcare: #DigitalHealthTransformation Digital health is an extremely broad term that even industry experts often disagree on. The U.S. Food and Drug Administration (FDA) defines digital health as a broad scope of digital...
Incorporating Video Content in Your Marketing Strategy
More recently, video content has surged in customer popularity. It’s a medium that requires substantial planning, resources, and internal time in order to yield desired results. As a result, healthcare marketing teams may be hesitant to incorporate the use of video in...
Accelerating Revenue During a Global Launch
In general, global product launches are sub-optimal. Revenue is often left on the table by not launching in all markets. The truth is, there’s a lot of project management and planning involved in a successful global marketing launch, and you have to remember that a...
Need Additional Revenue to Meet Your Year-End Sales Target? A Life-Cycle-Management Review May Help
We have all had a similar situation as marketing leaders. We are in front of the executive management team in late September of the year presenting a turn-around plan explaining how we will meet our year-end revenue and margin targets when you are currently below...
Ways to Align Your Marketing and Sales Teams
When it comes to creating a cohesive marketing and sales structure, companies often forget the importance of aligning their marketing and sales teams. In the context of most companies, marketing teams generate leads, and the sales teams pursue those leads to turn them...
Why Global Commercial Marketing Teams Often Underperform: Breaking Down the Importance of Brand Diplomacy
Rubin Spann breaks down the ‘secret’ behind why Global Marketing teams fail and why understanding the importance of brand diplomacy, a concept that Global Marketing Squared lives by, can change the customer and patient experience so much.
Your Sales Force Needs Help – Quality Content Is The Solution
A common problem faced by today’s marketers is struggling to bridge the gap between their sales force and potential customers. Without high-quality, engaging content, a salesperson’s efforts could go entirely unnoticed, thus decreasing the visibility of the content...
90 Days Post-Launch Is Critical To A Successful Medical Device Launch
The first 90 days post-launch of a medical device product or service are the most critical to the long-term success of the product. During this period, the product or service is now in use and customer-facing, the sales force is actively selling the product, and the...
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Welcome to Rubin Spann's blog for Global Marketing Squared. Visit the blog for more information and come back often for the latest updates on Global Marketing Squared!