by Rubin Spann | Jun 30, 2022 | Blog, Global Marketing Squared
The Global Digitization of Healthcare: #DigitalHealthTransformation Digital health is an extremely broad term that even industry experts often disagree on. The U.S. Food and Drug Administration (FDA) defines digital health as a broad scope of digital...
by Rubin Spann | Apr 2, 2019 | Marketing
We have all had a similar situation as marketing leaders. We are in front of the executive management team in late September of the year presenting a turn-around plan explaining how we will meet our year-end revenue and margin targets when you are currently below...
by Rubin Spann | Jan 16, 2019 | Marketing
A common problem faced by today’s marketers is struggling to bridge the gap between their sales force and potential customers. Without high-quality, engaging content, a salesperson’s efforts could go entirely unnoticed, thus decreasing the visibility of the content...
by Rubin Spann | Dec 27, 2018 | Marketing
More recently, video content has surged in customer popularity. It’s a medium that requires substantial planning, resources, and internal time in order to yield desired results. As a result, healthcare marketing teams may be hesitant to incorporate the use of video in...
by Rubin Spann | Aug 28, 2018 | Blog, Marketing, Rubin Spann
The first 90 days post-launch of a medical device product or service are the most critical to the long-term success of the product. During this period, the product or service is now in use and customer-facing, the sales force is actively selling the product, and the...
