by Rubin Spann | Aug 12, 2018 | Uncategorized
In general, global product launches are sub-optimal. Revenue is often left on the table by not launching in all markets. The truth is, there’s a lot of project management and planning involved in a successful global marketing launch, and you have to remember that a...
by Rubin Spann | Jul 10, 2018 | Blog, Global Marketing Squared, Rubin Spann
Brand Diplomacy—sounds elegant, doesn’t it? But the truth is, there’s nothing ‘fancy’ about strategic management and flawless execution. There’s nothing flashy about hours of intense – nose to the proverbial grindstone – planning. True, it may not be the...
by Rubin Spann | Jun 12, 2018 | Blog
Welcome to Rubin Spann’s blog for Global Marketing Squared. Visit the blog for more information and come back often for the latest updates on Global Marketing Squared!
