About The Company
Global Marketing Squared also allows Rubin Spann to combat another problem that he sees within the healthcare sector: the failure of global marketing teams to better understand their customers. In this day and age of rapid customer feedback, NPS customer surveys, and social media banter, it is more important than ever for global marketing teams to understand and anticipate the needs of their customers in the various markets they serve. Global marketing teams must “live with their customers” through uncovering customers insights and translating these insights into executable strategic marketing plans.
Rubin Spann’s intimate knowledge of global markets and his keen ability
to help brands navigate and establish themselves within these global markets is what truly sets Global Marketing Squared apart from other marketing firms. Rubin has coined the phrase “Brand Diplomacy” which translates into helping global marketing teams deliver their brand promise to their customers coupled with flawless strategic execution.
Rubin Spann’s 15 years of hands-on experience working in healthcare marketing, and his curated knowledge of international markets provide him with a tremendous advantage when it comes to helping global marketing teams optimize their brands, successfully launch their products, and uncover important customer insights.
Founded in 2015, GMS² specializes in partnering with global marketing teams at medical device, healthcare technology, and pharmaceutical companies to help them maximize their brand equity and product portfolio.
Operating globally, GMS² combines customer insights and flawless marketing execution that helps its customers expand their global footprint and propel their businesses forward. By assisting these healthcare companies in their growth and marketing, Rubin is helping to improve the healthcare of people everywhere.
Rubin Spann launched Global Marketing Squared to be a solution to a problem that he understood very well within the marketplace: global marketing teams at medical device and pharmaceutical companies are so busy focusing on daily tactical challenges that they don’t have the time to think about critical strategic and brand planning. GMS² takes this burden off them by completing the strategy and brand planning for these teams. Global Marketing Squared is Rubin’s foot in the door for these businesses where he helps them develop brands, redefine their strategies, and position their products in such a way that they are differentiated from their competitors.